• Logo Modernism by Jens Muller

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    • Logo Modernism
    • Jens Muller
    • Page: 432
    • Format: pdf, ePub, mobi, fb2
    • ISBN: 9783836545303
    • Publisher: Taschen America, LLC

     

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    Brand new: An unprecedented catalog of modern trademarks Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design. This unprecedented TASCHEN publication, authored by Jens Müller, brings together approximately 6,000 trademarks, focused on the period 1940–1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares. Alongside the comprehensive catalog, the book features an introduction from Jens Müller on the history of logos, and an essay by R. Roger Remington on modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968. An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form. Text in English, French, and German

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  • Thunder & Lightning: Weather Past, Present, Future. Lauren Redniss

     

    Thunder & Lightning: Weather Past, Present, Future

     


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    ISBN: 9780812993172 | 272 pages | 7 Mb
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    • Thunder & Lightning: Weather Past, Present, Future
    • Lauren Redniss
    • Page: 272
    • Format: pdf, ePub, fb2, mobi
    • ISBN: 9780812993172
    • Publisher: Random House Publishing Group

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    From the National Book Award finalist Lauren Redniss, author of Radioactive, comes a dazzling fusion of storytelling, visual art, and reportage that grapples with weather in all its dimensions: its danger and its beauty, why it happens and what it means.   Weather is the very air we breathe—it shapes our daily lives and alters the course of history. In Thunder & Lightning, Lauren Redniss tells the story of weather and humankind through the ages.   This wide-ranging work roams from the driest desert on earth to a frigid island in the Arctic, from the Biblical flood to the defeat of the Spanish Armada. Redniss visits the headquarters of the National Weather Service, recounts top-secret rainmaking operations during the Vietnam War, and examines the economic impact of disasters like Hurricane Katrina. Drawing on extensive research and countless interviews, she examines our own day and age, from our most personal decisions—Do I need an umbrella today?—to the awesome challenges we face with global climate change.   Redniss produced each element of Thunder & Lightning: the text, the artwork, the covers, and every page in between. She created many of the images using the antiquated printmaking technique copper plate photogravure etching. She even designed the book’s typeface.   The result is a book unlike any other: a spellbinding combination of storytelling, art, and science.   Advance praise for Thunder & Lightning   “Lauren Redniss is one of the most creative science writers of our time—her combination of beautiful artwork, reporting, and poetic prose brings science to life in ways that words alone simply cannot. Thunder & Lighting is a fascinating meditation on how climate affects the earth’s landscape and the lives inhabiting it, but also how the landscape of a book—the layout of its text, the images on its pages—impacts the telling of a story. This is an important book about a topic that couldn’t be more important to us all.”—Rebecca Skloot   “In Thunder & Lightning, Lauren Redniss combines her own dual punch of expressive art and impressive erudition to give an entirely new take on all that happens above our heads. This is an illuminated book that is also an illuminating one.”—Adam Gopnik   “Lauren Redniss’s Thunder & Lightning is such a strange and wonderful thing, the work of a first-class mind that refuses to submit to any categories or precedent. It’s the way you wish science would always be taught—with a mix of stories and facts, legend and hard science.”—Dave Eggers   “Beautiful and totally original.”—Elizabeth Kolbert



     

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  • Flower Color Guide. Darroch Putnam, Michael Putnam

     

    Flower Color Guide

     


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    ISBN: 9780714877556 | 484 pages | 13 Mb
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    • Flower Color Guide
    • Darroch Putnam, Michael Putnam
    • Page: 484
    • Format: pdf, ePub, fb2, mobi
    • ISBN: 9780714877556
    • Publisher: Phaidon Press

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  • The Memo: What Women of Color Need to Know to Secure a Seat at the Table by Minda Harts

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    • The Memo: What Women of Color Need to Know to Secure a Seat at the Table
    • Minda Harts
    • Page: 240
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    • ISBN: 9781580058469
    • Publisher: Basic Books

     

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  • The Cherished Quilt. Amy Clipston

     

    The Cherished Quilt

     


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    ISBN: 9780310359883 | 368 pages | 10 Mb
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    • The Cherished Quilt
    • Amy Clipston
    • Page: 368
    • Format: pdf, ePub, fb2, mobi
    • ISBN: 9780310359883
    • Publisher: Zondervan

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